We create experiences that inspire. Find out more about us, our omnichannel model and how we as the DOUGLAS Group are shaping the world of beauty - with a look behind the scenes in our Stories section.
Did you know that we are not only a premium beauty retailer but also a media powerhouse? With our own Retail Media unit, we are at the forefront of the current digital advertising revolution. In this interview, Jessica Wegner, Senior Vice President Retail Media at the DOUGLAS Group, gives insights into our innovative Retail Media business.
We are redefining beauty with our deep commitment to sustainability. Discover how our updated strategy focuses on People, Planet, and Products, and watch our strategy video for an inside look at our vision for a greener future.
With the introduction of the Samsung XCover Pro smartphones as an all-in-one device for our Beauty-Advisors, we are enabling our store employees to handle numerous processes directly from the sales floor. Our customers also benefit from this: Queuing is a thing of the past, as checkout is possible directly from any location in our stores and during the consultation.
It is our purpose to make life more beautiful and encourage our customers to express their individual beauty. That’s why our assortment is characterized by variety and choice – including also a comprehensive range of products and brands developed at and exclusively available at the DOUGLAS Group. We have talked to our CEO Corporate Brands, Susanne Cornelius, about what’s behind our own brands strategy.
In July, we celebrated another huge milestone in our store network development initiative: The grand reopening of our "House of Beauty" in Vienna. Let's take a look back at the event!
How sustainable is the shower gel I use every day? Does the new skin care with its natural ingredients deliver what it promises? As a member of the EcoBeautyScore Consortium, the DOUGLAS Group is involved in the development of a standardized product label for evaluating the environmental impact of cosmetic products. The global initiative aims to provide consumers with better guidance.
The DOUGLAS Group has ambitious plans for its store network. Our SVP Group Controlling & Real Estate Marcel Uphues explains why our stores are increasingly becoming a point of experience – and what’s behind our store network strategy.
In this interview, our CCO Philipp Andrée gives insights into our omnichannel business model and explains its meaning and relevance for us as premium beauty retailer.
DOUGLAS is THE synonym for premium beauty across Europe. To create such a strong brand needs a clear vision and powerful marketing approach. Let’s take a look behind the scenes of our Group Marketing department – the place where our retail brand DOUGLAS is developed, shaped, and constantly modernized.
In this interview, DOUGLAS Group CEO Sander van der Laan explains the importance of sustainability at DOUGLAS and the strategy we are pursuing. He also outlines progress and our groupwide ambitions.
We have entered 2024 with our updated DOUGLAS Group purpose: Make Life More Beautiful. In this interview, CHRO Mareike Mende-Ratnam gives an insight into the process and explains what’s behind our purpose and values.
Sharing similar experiences, networking and jointly driving forward issues within the company - that's what employee networks are all about. Outside of their day-to-day work, several of our DOUGLAS Group colleagues from different departments are committed to promoting important matters at our company - and thus fostering diversity.