We make life more beautiful.


We are the leading omnichannel premium beauty destination in Europe. Our company was founded more than 200 years ago, and beauty has been deeply rooted in its history and DNA this entire time. With our unique assortment, available online and in our around 1,850 stores, it's our mission to inspire our customers to express their own interpretation of beauty – whatever that might be. As an international beauty group consisting of four brands, to us, ‘variety’ is more than just a word; it is a statement that inspires all that we do, every day.

When it comes to brands, we are the partner of choice thanks to our unique assortment of exclusive labels and our high-performing own brands. Our assortment spans fragrance, color cosmetics, skincare, haircare, accessories and beauty treatments. Offering the best brands, as well as an optimal customer experience, are our priorities.

Letters spelling out the DOUGLAS Group Purpose "Make Life More Beautiful"

We Make Life More Beautiful.

At the DOUGLAS Group, we make life more beautiful, every day. For us, it’s simple: Being beautiful is all about feeling beautiful. A passion for people and helping them feel beautiful in their own skin is what unites the around 18,000 people who work for the DOUGLAS Group. These are the principles that guide our business.