The festive season is a special time when we carefully search for the perfect gifts for our loved ones. As Europe's leading omnichannel premium beauty destination, DOUGLAS understands the importance of creating an exceptional shopping experience during christmas season. But how do we, as a retailer, delight our customers with not only a diverse product assortment, but also an unparalleled shopping experience? A part of the answer lies in brand partnerships.
Our mission is to inspire and encourage all DOUGLAS customers to express their unique beauty - beauty that is more diverse than ever. Whether it's about luxury industry brands, exclusive premium brands, independent trend and niche brands, or our own unique creations available only at DOUGLAS: our diverse product assortment and unique selection are key success factors.
Partnerships designed with Customers in Mind
Only by understanding our customers we can achieve long-term success. That is why they are at the center of our actions and our business model. Whether in-store, online, or via smartphone, we offer a special shopping experience, passionate beauty expertise, and an inspiring environment.
During the festive season in particular, our focus shifts to creating truly unique experiences that go beyond selling products. We place great emphasis on the events and activities we create with our brand partners. These collaborations are crucial to delivering synergistic consumer experiences that leave lasting impressions and cherished memories.
Holiday Magic in Düsseldorf
This year we're bringing festive highlights to our hometown. During Christimas time visitors can enjoy unique Christmas activities at exclusive locations throughout Düsseldorf. At a beautifully decorated DOUGLAS Christmas market stall on Joachim-Erwin-Platz, visitors can discover a variety of brand highlights and special activities. Partner brands present their fragrances and invite guests to discover new products and exclusive treatments. Another special highlight is a Hot Chocolate Pop-up collaboration with Café Buur Petit, presents festive hot chocolate variations. These delightful beverages are served in branded cups and come with small treats, offering customers an enticing invitation to explore more at nearby stores.
From Partnerships to Unforgettable Moments
Collaborating with iconic and new brands allows us to offer dynamic, trend-driven assortments and appeal to a wide audience. But it is not just about the products themselves; it is about the holistic experience we offer our customers. Through brand partnerships, we create unforgettable moments that elevate gift-giving and experiencing to an art form, further solidifying our position as the expert destination for beauty and industry knowledge.
Gift the DOUGLAS Feeling – a moment based on partnership, expertise and an intimate understanding of customer needs.
