In the world of beauty, sensory experiences play a crucial role. At DOUGLAS Group, Europe’s leading omnichannel destination for premium beauty, we understand that purchasing beauty products is an emotional process. Colors, scents, textures, and skin feel are the key elements that transform a product into an unforgettable experience for our customers.
Studies show that sensory perception – the color, scent, texture, and skin feel of a product – determines how it is perceived and evaluated. These factors play a central role in the purchasing decision. When customers experience cosmetic products, they build an emotional connection through their sensory experiences. This process begins with the first time they try a product and continues with repeated use.
The Art of "Emotioneering"
More and more beauty enthusiasts are looking for multi-sensory products that are not only attractive but also emotionally appealing. This trend, known as 'emotioneering', is particularly evident among Generation Z and Millennials. Soothing scents and pleasant textures contribute to a feel-good experience that goes beyond mere functionality. Younger consumers are specifically investing in multi-sensory products for their "me time" and "self-care" rituals.
Creating Deep Connections Through Multisensory Experiences
The sensory experience fosters an emotional connection by engaging all the senses and transforming everyday moments into something magical. Multi-sensory packaging and surprising textures, such as gels, foams, and oils, appeal customer’s senses and turn the application process a feel-good experience.
Examples can be found across all product categories: serums or masks with temperature effects in skin care, relaxing bath products, texture-changing skin care products and much more. It is innovations like these that characterize the DOUGLAS Group's outstanding assortment and appeal to trend-conscious customers.
Our constant striving to meet the needs of our customers with our product assortment enables us to create unique and emotional experiences that go far beyond mere product use. Whether it's a luxurious beauty treatment, shopping in our stores, or ordering new products online, the future of beauty with all the senses begins at DOUGLAS.
