Purpose & Values

Together as a team, we at the DOUGLAS Group strive to make every day more beautiful – for our employees, for our customers and for the world around us. The guiding principle of our actions: our shared purpose and the values we live by every day.


For us, beauty is more than just a world of products. Beauty is a feeling, something interpreted by each of us individually through which our wonderful diversity can manifest. At the DOUGLAS Group, we have been doing our part from the very beginning too awaken and spread this feeling and cultivate it from within: We make life more beautiful. That’s the core of what forms our culture. We stand for respecting others and acting responsibly, for openness and trust, and we know that each individual’s contribution is invaluable. Our passion for people and a desire to help them feel beautiful just as they are, are what unites our around 18,000 employees. We make everyone feel appreciated: seen, heard and valued. We celebrate uniqueness. We are motivated by our sense of ownership to go beyond the expected to achieve our common goals.

 That’s how we grow, that’s what makes us better. Every day.

Letters spelling out the DOUGLAS Group Purpose "Make Life More Beautiful"
DOUGLAS Group CHRO Mareike Mende-Ratnam
'The purpose and our values provide orientation in decision-making processes and a framework for our actions - so that we can make our lives and those of everyone around us more beautiful. This ambitious aspiration defines our standards and motivates us to constantly review our actions.'
Mareike Mende-Ratnam DOUGLAS Group CHRO


Our purpose represents our DOUGLAS Group values.

We are passionate about people and beauty, and about serving our customers best.

We embrace uniqueness and value everyone’s contribution, working as one team.

We take responsibility to achieve common results and strive to be better every day.