The Christmas season is not only a time for loving your nearest and dearest, but also a time for gifting. The heart-warming feeling when we bring joy to our loved ones, the sparkle in their eyes, the genuine smile, create a sense of connection and community - which scientist refer to as “warm glow” is exactly what Christmas is all about.
Gift-giving as a gesture: a phenomenon with tradition
Gift-giving has always been a tradition that is practiced in all cultures. Gifting and receiving gifts is an integral part of social interactions and rituals all over the world. Scientists believe that gift-giving dates back to the emergence of the first societies and is a basic human need that serves to express appreciation. It is a gesture that is seen as a sign of mutual love and appreciation.
Especially on festive occasions, it is a strong gesture to make loved ones feel appreciated by gifting them a present. This is also the custom at Christmas – the festival of love and gifts. Gifting at Christmas is a relatively new tradition that dates back to the 19th century. Social and economic transformations had a significant influence on Christmas as we celebrate it today: with colorful gifts for young and old.
The range of emotions surrounding gifting and receiving gifts
When we give a gift, we demonstrate that we have taken the time to think about what could bring joy to the other person - and as we all know, time is often a scarce commodity in today's society. In addition, gift-giving requires a loving consideration of our loved ones. The feeling of happiness felt by the receiver of a carefully selected gift also has an effect on us: Scientists call the joy that arises when we make someone feel appreciated the ‘warm glow effect’. This shows that gift-giving works in both directions: on the receiver and the gift giver.
The excitement that surrounds gifting, receiving, unwrapping and experiencing the gift is a joy for everyone involved and is at the centre of the DOUGLAS Group's 360-degree Christmas campaign this year. With GIFT THE DOUGLAS FEELING, we celebrate the tradition and magic surrounding gifting and want to celebrate the warm feeling of joy, appreciation and capture a moment of love that comes with a well-chosen gift.
DOUGLAS: The ideal onmni-channel destination for magical beauty gifts
DOUGLAS is the ideal place to find inspiration for the festive season. As Europe's leading retailer of premium beauty, DOUGLAS offers a variety of brands and products to experience – in store and online.
Shopping at a DOUGLAS store is always a special experience: fragrances can be smelled, products can be felt on the skin and the packaging can be admired. This unique sensory experience makes gift-giving even more exciting. Our beauty experts are always on hand to advise our customers and help them to find the perfect gift for themselves or their loved ones. For those who can't make it to one of our stores, our omnichannel approach allows them to experience the same DOUGLAS feeling from the comfort of their own home. Our online shop and shopping app offer the opportunity to discover inspiring gifts no matter where you are.
Whether on site or online – DOUGLAS offers a Christmas shopping experience that conveys joy and appreciation. Let DOUGLAS inspire you and find the perfect beauty gift for your loved ones.
