The DOUGLAS Group is the leading omnichannel premium beauty destination in Europe. In our around 1,850 stores and across our E-Commerce platforms, we create beauty experiences to inspire.


Since our company was founded more than 200 years ago, the name DOUGLAS has been synonymous with beauty and inspiration. The urge to make beauty a tangible experience is part of our DNA. Today, we’re an international retail group made up of several brands operating across Europe – both in stores and through an extensive digital presence, on apps and online shops. Our DOUGLAS Group headquarter is located in Düsseldorf, in the heart of Germany.

On-site beauty experiences: Our DOUGLAS and NOCIBÉ stores can be found across most of Europe.
Our committed team is the cornerstone of all innovation and success at the DOUGLAS Group.
* Financial year 2022/23

* Financial year 2022/23 (1 October 2022 – 30 September 2023; Group sales (net)).


Four strong brands make up the DOUGLAS Group, and each shares our beauty DNA. Our mission is to make life a little more beautiful every day.


Online or in the store? There’s no need to forcibly separate such interconnected experiences. With us, beauty shopping is holistic: cross-channel inspiration, a strong assortment and personalised, data-based beauty advice complemented by digital technology. Whether in the store or on your PC, tablet or smartphone: at the DOUGLAS Group, we combine the best of all worlds.

Exterior of the DOUGLAS luxury store on the Königsallee shopping street in Düsseldorf


In our around 1,850 stores across Europe, our customers discover more than just the latest and most desired beauty brands and products. They can get professional advice from one of our around 15,000 beauty experts – and at select locations, even exclusive beauty and wellness treatments. Our beauty DNA flows through every inch of our stores. Each location invites shoppers to indulge in a premium shopping experience.

Smartphone with DOUGLAS app opened, next to a photo of testimonial Diane Kruger


Beauty shopping after the shop doors close? Not a problem. All of our DOUGLAS Group brands are available online – just visit our online shops or open up the app. Our online assortment is even more extensive than what’s available in-store. And of course, innovation and inspiration are key to our digital offerings as well – for example our AR tool Beauty Mirror and our AI-supported Fragrance Finder.


The DOUGLAS brand was brought to life more than 200 years ago, and since then our business has evolved into an international player. These days, we’re focused on the European market, concentrating our omnichannel activities in 22 countries there. Overall, we’re active in a total of 27 European countries (financial year 2022/23). Whether our customers are in Hamburg, Milan, Prague or Warsaw – the DOUGLAS Group stands for premium beauty shopping and an excellent wellness atmosphere.

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